White Label Trade PlatformSwansway Motor Group Wholesale
An optional wholesale channel, alongside your retail strategy.
A Swansway-branded trade platform for ageing and part-exchange stock. It sits alongside your existing retail aged-stock process — it does not replace it — giving you another controlled route to exit vehicles.
Retail stays first
Your retail strategy is unchanged. You decide if and when a vehicle enters the trade channel; anything unsold simply remains in retail.
Your stock, your rules
Choose the vehicles, sale type, Buy It Now prices and reserves — keeping full control of price and margin.
What the channel includes
Ageing & part-exchange stock
A dedicated route for ageing retail stock and part-exchanges that don't suit your forecourt.
Speed to exit
Optionally move vehicles to trade sooner, reducing days in stock and holding costs.
Price & margin control
You set Buy It Now prices, reserves and which vehicles are offered — and when.
Approved trade buyers
Only vetted, approved trade accounts can view, bid, offer and buy.
Swansway-branded platform
Your own branded marketplace and buyer portal, powered discreetly by DealerZone.
Flexible Buy It Now & timed sales
Fixed-price Buy It Now, timed online sales and private offers, used as you choose.
Automated buyer invoicing
Buyer invoices are raised automatically at checkout, with VAT treatment applied.
Seller self-billing
Self-billing documents generated for every sale, reducing manual admin.
Release & collection details
Release codes and collection or delivery details issued once payment clears.
Reporting & audit trail
Every bid, offer, sale and document logged, with reporting by site and brand.
Support
Onboarding, buyer management and post-sale support from a dedicated team.
Expected benefits
- Faster, optional exits for ageing and part-exchange stock
- Reduced holding costs and days in stock
- Greater control over trade pricing and margin
- Less manual admin through automated invoicing and self-billing
- A trusted, branded route to a pool of approved trade buyers
- Full visibility through reporting and a complete audit trail